The new denim line, “PIONEER Series,” rooted in workwear style and driven by the concept of hands-on “LABORERS.”
“Don’t baby them. Just wear them hard, every single day.”
Born from this passionate vision, this series offers high-quality Japanese denim while thoroughly pursuing an accessible price point for everyone.
The greatest feature lies in its overwhelming “texture.”Using modern computer-controlled slub technology, we have faithfully recreated the raw, unrefined spinning techniques of the 1960s.By infusing a calculated, natural unevenness into the weave, a rich character develops with every wear, allowing you to enjoy a supreme patina that mirrors true vintage denim.
We have adopted a 13.7 oz authentic selvedge denim (redline), reconstructing the classic denim fabrics of the 1960s for the modern era.
Because you wear them every day, we offer uncompromising quality at the absolute best cost performance.We invite you to experience this tough spirit—the very one that supported the feet of laborers—right within your own daily life.
“I’m looking for authentic, Japanese-made jeans that are affordable yet rewarding to cultivate.”
“I want denim that fades beautifully, just like a true vintage pair.”
If this sounds like you, this is the masterpiece we proudly recommend with absolute confidence.