To all Americana fans and denim enthusiasts, we are thrilled to introduce an exciting new series!The “PIONEER Series”—a new denim line rooted in workwear style and driven by the concept of hands-on “LABORERS”—is finally launching!
“Don’t baby them. Just wear them hard, every single day.”
Born from this passionate vision, this series offers high-quality Japanese denim while thoroughly pursuing an accessible price point for everyone.Jeans you can wear hard every day without overthinking—the birth of denim that becomes your ultimate companion.
13.7oz Authentic Selvedge, Faithfully Recreating the Vintage Slub Texture
For the fabric, we have adopted a 13.7 oz authentic selvedge denim (redline), reconstructing the classic denim fabrics of the 1960s for the modern era.
The greatest feature lies in its overwhelming “texture.”Using modern computer-controlled slub technology, we have faithfully recreated the raw, unrefined spinning techniques of the 1960s.By infusing a calculated, natural unevenness into the weave, a rich character develops with every wear, allowing you to enjoy a supreme patina that mirrors true vintage denim.
“PIONEER” Series Lineup
For this first collection, we have prepared four products to match your style.
●Basic Straight: The ultimate royal straight jeans designed to fit everyone perfectly.
●Classic Straight: Jeans with a slightly relaxed, rugged, and classic silhouette.
●Regular Straight: A contemporary pair featuring a sharp taper to match modern styling.
●Denim Jacket (2nd Type): A denim jacket that modernly reproduces a masterpiece from a heritage department-store brand.
Because you wear them every day, we offer uncompromising quality at the absolute best cost performance.
We invite you to experience this tough spirit—the very one that supported the feet of laborers—right within your own daily life.
“I’m looking for authentic, Japanese-made jeans that are affordable yet rewarding to cultivate.”
“I want denim that fades beautifully, just like a true vintage pair.”
If this sounds like you, this is the masterpiece we proudly recommend with absolute confidence.
We warmly invite you to try the jeans of our new denim line, the “PIONEER Series”!
